Apps and online platforms useful for photographers
Every photographer encounters similar problems when it comes to handling their photos and clients. Many of those problems can be addressed with the help of tools available on the Internet. Our article shows you tools we consider useful and explains why we think they should become a must-have for every professional photographer.
1. Flothemes – a platform for building websites
Today, everything is online. If you're not on the Internet, it's like your business does not exist at all. To make it big out there, you need a smart looking and functional website that will advertise your services. Flothemes allows you to build attractive websites dedicated to photographers. It offers ready-made templates based on Wordpress that are easy to adapt and update. If you are planning to refresh your website or are just about to create one, check out their offer.
2. Canva – a tool for graphic design
Social media is currently the place to do marketing. If you regularly publish content out there, it significantly translates into the number of acquired clients. Preparing graphically attractive entries, for example for Instagram, takes time and is often complicated. Here comes Canva! It is a ready-made tool for making graphics, ideally suited for the production of content for social media. Even in its free version, the program allows you to do a lot. We use it often and since we started using it, we reduced by half the time we devoted to this type of work!
3. Photonesto – a platform for photographers working on sessions and weddings
https://www.photonesto.com/en/
To grow business, every photographer needs satisfied clients. The more clients you have and the more satisfied they are, the more willingly they will come back to you and recommend you to their friends. A very important moment in communication with clients is the way you transfer to them effects of your work. The best option to do so is via Photonesto, a platform that allows you to publish photos and send them to clients. Photonesto provides a professional, fast and visually attractive service. It allows you to create beautiful galleries the clients love. What's more, the Private Session option, ideal for session photography, allows clients to choose photos as part of the package and also additional ones. Photonesto is simple and intuitive to use and requires minimal effort on your part.
4. SmartSlides – an app ideal for wedding photographers
https://www.pixellu.com/smartslides/
SmartSlides is a great tool for creating romantic slide shows with background music. Sounds simple, but the effect is unexpectedly good and long remembered by clients. It's a great platform for wedding photographers and for everyone who wants to emphasize the emotional side of their work. It is relatively new, so by using it you can be one step ahead of your competition.
5. Setmore – great app, especially for session photography
Every photographer has to schedule plenty of sessions and meetings. Receiving emails and phone calls, saving details and making sure that there is enough time for everything is a thankless and laborious task. It can be improved with an application that allows clients to book your time without speaking to you. Thanks to Setmore, the client receives your calendar and makes an appointment at the convenient time. It's a tool that every photographer and his clients will appreciate!
6. Google Search Console – a great helper in marketing activities
https://search.google.com/search-console/
Google Search Console allows you to look carefully at your website and to improve it. It shows how searchable your website is on Google and allows you to easily verify whether your marketing activities (such as website development, blogging, being active on social media) translates into the number of visits. It also checks if the page has errors that limit its reach. Very often, by improving just a few details you didn't pay attention to before you can significantly increase your visibility!
7. Doodle – a tool for scheduling meetings
Often, we exchange tons of messages and phone calls to find a meeting date that suits a few different people, for example a photographer, a cameraman, a couple and parents. This is exactly what Doodle does for us – it helps arranging appointments in just a few minutes. As its slogan says: “it shouldn’t take 30 emails to schedule 30-minute meeting”.
Our article does not exhaust the topic of tools useful for every photographer. There are more of them and for sure each of you have your own types. The above list was created on the basis of our experience in working as photographers. We checked out every one of the mentioned tools and we recommend them to you with a clear conscience!
